Matt Bayliss

Developer and problem-solver for high-volume campaigns, websites, and internal tools.

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About

I’m a developer with a strong agency background, specialising in front-end build quality, email engineering, and practical tooling that helps marketing teams move faster. I’m comfortable working solo or leading delivery with designers, stakeholders, and devs — from scoping and estimation through to QA and handover.

Highlights

  • National Express — CRM Developer (Dec 2022–Present) Build and deploy high-volume CRM campaigns using Salesforce Marketing Cloud, creating responsive, accessible HTML emails with dynamic content and AMPscript. Manage end-to-end campaign delivery, optimisation, testing, and reporting to drive engagement and revenue.
  • WordPress builds, client support, mentoring, migrations, and delivery planning.
  • Built internal tools including reporting hubs and workflow systems (tutor hub, booking/document management).
  • Deep email experience: responsive builds, campaign setup, data handling, agency delivery across multiple brands.
  • Comfortable across modern stacks (React/TypeScript/Node) and classic web tooling (PHP/MySQL/Apache).

Toolbox

Email + Front-end

HTML, CSS/SCSS/LESS, JavaScript, testing + campaign workflows

Web + CMS

WordPress (themes/plugins/multisite), Drupal/Joomla, Apache/Nginx, PHP, MySQL

Modern dev

React, TypeScript, Node.js, Git

Delivery

Jira/Asana, estimation, QA, stakeholder comms, mentoring

Outside work: cinema, theatre, comics, hiking, cider, vinyl record collecting — and painting (mixed results).

What I do

Email + Campaign Engineering

Responsive HTML email builds, dark-mode-safe components, testing workflows, and campaign setup across marketing platforms.

Web Builds + CMS

WordPress development (custom themes, plugins, multisite), multilingual builds, and performance-focused site maintenance/migrations.

Internal Tools + Reporting

Dashboards and hubs that aggregate campaign data, generate reports, and export client-ready outputs.

Projects

Selected builds across email, web, tools, and apps.

API

Dynamic Image API

Personalised image rendering API for email and web with dynamic text, timers, and real-time content.

PythonFastAPIRenderEmail
Open
APP

FindMyWhippy

Location-based app concept to find nearby ice cream vans, with a public map and owner portal.

React NativeExpoMaps
In development
Tools

Reporting Dashboard

PHP dashboard for aggregating campaign data, generating reports, and exporting client-ready outputs.

PHPReportsData Export
Archived

Contact

If you want to talk work, tools, or collabs:

info@mattbayliss.co.uk

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